Nov 10, A marketing plan is the first step in creating a successful marketing program for your business. Here are the ten basic components of a marketing plan. Having been in marketing for more than a decade, I have seen my share of marketing plans.
One of the big challenges faced in the design of Balanced Scorecard-based performance management systems is deciding what activities and outcomes to monitor.
By providing a simple visual representation of the strategic objectives to be focused on, along with additional visual cues in the form of the perspectives and causal arrows, the strategy map has been found useful in enabling discussion within a management team about what objectives to choose, and subsequently to support discussion of the actual performance achieved.
Kaplan and David P. Norton  proposed a simple design method for choosing the content of the Balanced Scorecard based on answers to four generic questions about the strategy to be pursued by the organization.
Design of a Balanced Scorecard became a process of selecting a small number of objectives in each perspective, and then choosing measures and targets to inform on progress against this objective.
But very quickly it was realized that the perspective headings chosen only worked for specific organisations small to medium-sized firms in North America - the target market of the Harvard Business Reviewand during the mid to late s papers began to be published arguing that other sets of headings would make more sense for specific organization types,  and that some organisations would benefit from using more or less than four headings.
A well-designed strategy map will allow the author to 'tell a story' from the bottom to the top along the lines of "If we invest in training, education etc it will allow us to improve our Internal Processes which will impact our Customers in a positive way and improve our Financial results.
In other words, Learning and Growth drive Internal Process change which impacts Customer Satisfaction which in turn improves Profitability. In the early part of the century, it was recognized that the perspective Learning and Growth was lacking significant investment areas, that of infrastructure and IT.
Today, the lower-most perspective has been renamed to Organisational Capacity. Links between the strategy map and strategy development[ edit ] The strategy map is a device that promotes three stages of conversation during the strategy development, implementation and learning process First to capture a strategy from a management team.
To promote discussion amongst that team on the strategy, so they all leave the room telling the same story of their strategy. Secondly to communicate the strategy, focus organization efforts, and choose appropriate measures to report on an organisation's progress in implementing a strategy.
Finally to provide a basis to review and potentially revise the strategy, not simply the measures or targets and support conversations and decision making, as the team learn from the strategy's implementation.
Over the years many have suggested that it can be used as, in part, a strategy development tool.The Project Initiation Documentation is a PRINCE2 term representing the plan of approach in project management.
It is assembled from a series of other documents, including the business case, the Terms of Reference, the communication plan, the risk register, the Project Tolerances, the project plan, and any specific project controls or. The Key Elements of a Good Project Plan. Stephen R Martin. Published on 7 January under Project Planning.
Whenever any project is planned it is absolutely vital to have a project plan and although initially it will take a little time to create, a good project plan will ultimately save you a good deal of time and probably money as well.
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It contains Product Service Codes (PSC), the Federal Service Contract Inventory, FAR Archives, eBook versions of the FAR, optimized search engine for the FAR and other resources to improve Acquisition for contracting professionals. Business Plan Outline numbers for the business Table of Contents • A list of the major headings and subheadings contained in the plan Executive Summary and Fact Sheet • A page summary of the most important points in the plan Company and Industry • Mission, Goals, Vision and objectives for the business • Positioning in the.
Changes to this Project Management Plan will be coordinated with and approved by the undersigned or their designated representatives.
[List the individuals whose signatures are desired. Examples of such individuals are Business Steward, Project Manager or .