In your home, of course.
However, the general format as well as many specific elements of this plan will be equally applicable to a wide variety of businesses. You should create a detailed marketing plan for your business overall, as well as for major products or services within your business.
Once you get out there in the real world, marketing seldom works as planned. Some marketing media and approaches work better than others. Nonetheless, I believe that you are much better off keeping your marketing thoughts systematically organized in a detailed and cohesive plan.
This way you are much more likely to come up with a plan that works together in an integrated, sensible way. You are more likely to rigorously test and try new avenues as required, and in the end, much more likely to be successful. Your Marketing plan will likely change over time.
However, you need to be organised. Focus on what matters. Some marketing plans may end up being three pages of material. Others may be just six short bullet points.
I designed the following launch marketing campaign not just to spend as little as possible, but also to try a variety of approaches that I felt might have the best chance of working.
But you never know what will work until you try it. You never know what will work unless you try it.
Until you find marketing venues that work, limit your spending carefully. You might very well find that the media that works best is an inexpensive one anyway.
In this sample marketing campaign, many of the marketing items involve no outlay of cash at all. Yes, it will take some careful time and thought to put this campaign together. And like any marketing effort, you should be testing and retrying.
It will cover all marketing activities that we plan for the period of March 1st to April 30th one month before to one month after our launch date.
Landscape Express will focus on the lower middle through the upper middle part of the market that wants cost-effective basic landscaping services and is not interested in more sophisticated or expensive services such as turf replacement, in-ground sprinkler systems, etc.
Total Market We are limiting are focus to the town of Harbortown only. We want to minimize travel costs, unproductive labor time, and maintain a narrow geographic concentration to service customers better during snowstorms. In Harbortown there are approximately 10, private residences.
There are also several hundred businesses and several apartment complexes. Most commercial customers will generally want more services than we plan on offering.
With our lack of business track record, we feel our energy is better spent just focusing on residential customers. We are also not targeting the higher end residential customers such as those who have in-ground irrigation systems or extremely high-end lawn care, such as replacing damaged lawn sections with turf.
Nor are we targeting the lowest income customers who would not consider paying for any landscaping service. We estimate that our total target market segment is about 6, private residences.
Some, particularly those currently being served by full-service landscaping firms that also serve high-end and commercial customers, feel that they are paying more than they would like for landscaping.
The second most common concern of customers is consistency of service. Several of these customers complained that their lawns were being cut either irregularly or that the regularly scheduled day was sometimes missed.
Others complained that after snowstorms they were only serviced after larger customers, particularly after commercial customers. After especially bad snowstorms some of them would have to wait two to three days to get plowed out.
The third most common concern of customers was the lack of communication with their landscaping service. One of the larger landscaping services refused to even give customers their cell phone number, and never answered their landline.
Nor would they use email or a website or any other technology.Sample Business Plans. The Business Plan is capital intensive and is based upon the founders’ specialized knowledge of the industry.
Green Design Group Green provides apparel design, import and marketing of active sportwear. It generates revenue through consulting, royalties and imports.
Find sample business plans, free templates, writing guides and interactive tools to help you develop a professional business plan. Business planning FAQ s Find the answers to questions often asked about preparing a business plan.
A key part of any business plan is the market analysis. This section needs to demonstrate both your expertise in your particular market and the attractiveness of the market from a financial standpoint.
· Determine which sample plan you will use (a business plan for a start-up Coffee Shop / Bakery is attached). You and the CEO will need to become familiar with it, and the market for the selected business in your community, to support the guided practice section of the lesson. Sample Business Plan General Business planning guide created by the Canadian Business Service Center.
Business Plans Index– A subject guide to sample business plans and profiles for specific business types from Carnegie Library of Pittsburgh. Business Plan Templates – an Alphabetized List. How to use a sample business plan to write your own plan If you’re like most small business owners, you’ve never had to create a business plan before.
In fact, you may have never even seen a formal business plan document let alone had to put one together.